Strive Insight Rebrands as Radius EMEA After Acquisition

Deal News | Jun 16, 2025 | PR Newswire Cision Radius Global Market Research

Strive Insight has rebranded itself as Radius EMEA, marking the final phase of its integration with Radius Global Market Research, which acquired the company in November 2023. This rebranding aligns with Radius's strategy to deliver globally integrated yet locally attuned insights, fortifying its commitment to EMEA operations from its Southwark, London office. With the expanded brand, Radius EMEA has augmented its in-house skill set, broadened its international capabilities to conduct research across more than 60 countries, and accelerated investment in innovative AI-driven tools and analytics. Paul Thomas, Director of the former Strive Insight, expressed enthusiasm for this transition, and Jamie Myers, President of Radius, highlighted the step as an important move towards a unified global offering. Radius Global Market Research, established in 1960 and headquartered in New York City, has dedicated its expertise to assisting brands in their growth journeys, partnering with Fortune 500 companies and emerging brands alike.

Sectors

  • Market Research
  • Consultancy

Geography

  • United Kingdom – The rebranding of Strive Insight as Radius EMEA centers around its operational base in London, signifying its importance in the UK market.
  • United States – Headquarters of Radius Global Market Research is located in New York City, USA, indicating its American foundation and guidance.
  • Global – Radius Global Market Research operates globally, as evidenced by its research in over 60 countries and offices in Dubai and other regions, highlighting its widespread influence.

Industry

  • Market Research – The article relates to the market research industry as it discusses the rebranding and integration of Strive Insight into Radius Global Market Research, both operating within this sector.
  • Consultancy – Radius Global Market Research acts as a consultancy, providing strategic market insights and advice for brand growth, which aligns with the content of the article.

Financials

    Participants

    NameRoleTypeDescription
    Strive InsightTarget CompanyCompanyA market research company rebranded as Radius EMEA following its acquisition.
    Radius Global Market ResearchAcquiring CompanyCompanyA full-service marketing research consultancy, founded in 1960, that acquired Strive Insight.
    Paul ThomasDirector of Strive InsightPersonDirector of Strive Insight, who commented on the rebranding and integration process within Radius.
    Jamie MyersPresident of RadiusPersonPresident of Radius Global Market Research, expressing the strategic step of integrating Strive into the Radius brand.