Strava to Acquire UK Running App Runna

Strava, a leading app for active individuals, has announced a definitive agreement to acquire Runna, a UK-based company specializing in personalized running training plans and coaching. This acquisition aims to combine Strava's extensive fitness community with Runna's excellence in the competitive running training market. The deal is part of Strava's initiative to innovate for its massive user base of over 150 million users worldwide and reflects a strategic move to increase its influence in the booming running industry. The acquisition builds on Strava's recent growth and targets the increasing global demand for personalized running guidance. While financial details remain undisclosed, the collaboration is expected to enhance Strava's API developer community and underline its commitment as a universal platform for fitness enthusiasts. The transaction awaits customary closing conditions.