Strava to Acquire Runna: New Horizons in Fitness Tech
Deal News | Apr 17, 2025 | Planet First Partners
Strava, a leading fitness app for active individuals, has announced a definitive agreement to acquire Runna, a UK-based company specializing in personalized running training plans. The acquisition aims to merge Strava's vast fitness community with Runna's innovative technology to create greater value for users and shareholders. This strategic acquisition follows a significant year of innovation and growth for Strava, which witnessed nearly a billion runs recorded in 2024. Both Strava and Runna emphasize personalized training as key to growth, and the acquisition will focus on enhancing Runna's team and app development. Although specific financial terms were not disclosed, the transaction aligns with Strava's ongoing efforts to support its API developer community and strengthen its platform for over 150 million registered users.
Sectors
- Fitness Technology
- Mobile Applications
Geography
- United States – Strava is based in San Francisco, making the US a significant geography for this transaction.
- United Kingdom – Runna is a UK-headquartered company, making the UK a key geographical area involved in the acquisition.
Industry
- Fitness Technology – This industry is relevant as both Strava and Runna operate within the fitness technology sector, focusing on tracking, training, and enhancing athletic performance through digital platforms.
- Mobile Applications – The acquisition involves apps and app-based services, making the mobile applications industry applicable, especially in the context of fitness and health tracking and coaching.
Financials
- Not Disclosed – The financial terms of Strava's acquisition of Runna were not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Strava | Bidding Company | Company | Strava is a leading fitness app for active individuals, known for tracking workouts and providing a community for athletes. |
| Runna | Target Company | Company | Runna is a UK-based app specializing in providing personalized running training plans and coaching. |
| Planet First Partners | Private Equity Firm | Company | Planet First Partners is a private equity firm named as the source for the news. |
| Michael Martin | CEO, Strava | People | CEO of Strava, providing statements on the strategic value of the acquisition. |
| Dom Maskell | Co-founder & CEO, Runna | People | Co-founder and CEO of Runna, commenting on the merger with Strava. |
| Ben Parker | Co-founder, Runna | People | Co-founder of Runna, involved with the company's development and alignment with Strava. |