Strava Acquires Runna, A Running Training App Leader

Deal News | Apr 17, 2025 | PR Newswire Cision STRAVA, INC.

Strava, a leading application for active individuals, has announced a definitive agreement to acquire Runna, a UK-based tech company specializing in developing personalized running training and coaching plans. This acquisition aims to merge the largest fitness community in the world with a leading app in the competitive running training market, thus creating attractive value for users and shareholders of both companies. Strava, boasting over 150 million users, is a prominent platform designed for fitness tracking and community engagement. In 2024, Strava reported almost one billion running activities, marking running as the fastest-growing sport worldwide. The acquisition involves maintaining separate applications initially while boosting Runna's team growth and accelerating its app development. This move is part of Strava's ongoing investment in its community of over 100 connected training applications using the Strava API, thereby maintaining its role as an open platform for fitness. The deal is expected to bolster both Strava's and Runna's abilities to offer personalized coaching solutions to runners around the globe.

Sectors

  • Technology
  • Fitness and Wellness

Geography

  • United States – Strava is based in San Francisco, California, making the United States a relevant geography for this article.
  • United Kingdom – Runna, the company being acquired, is based in the UK, highlighting the geographic relevance of this region.

Industry

  • Technology – The article involves technology companies, specifically those creating software applications for fitness tracking.
  • Fitness and Wellness – The acquisition pertains to the fitness industry, with both Strava and Runna offering services related to physical activity and wellness.

Financials

  • Not Disclosed – The financial terms of the acquisition deal between Strava and Runna were not publicly disclosed.

Participants

NameRoleTypeDescription
Strava, Inc.BuyerCompanyA leading app for fitness enthusiasts, facilitating user interaction and workout tracking in over 185 countries.
RunnaTarget CompanyCompanyA UK-based tech company specializing in personalized running training plans, founded by Dominic Maskell and Ben Parker.
Michael MartinCEO of StravaPersonThe chief executive officer of Strava, involved in the acquisition announcement.
Dom MaskellCo-founder and CEO of RunnaPersonCo-founder of Runna, an integral part of the company’s leadership team during the acquisition.
Ben ParkerCo-founder of RunnaPersonCo-founder of Runna, contributing to the strategic direction of the company during the acquisition.