Strategus Accelerates Growth with CIVC's Investment
Deal News | Jan 31, 2025 | Ropes & Gray
In a pivotal development, CIVC Partners, a Chicago-based private equity firm specializing in investments in middle-market companies, has announced a majority investment in Strategus, a distinguished provider of high-performance connected TV (CTV) advertising solutions. This strategic investment is set to act as a catalyst for Strategus, enhancing its capacity to expand market leadership and improve its offerings, products, and collaborative partnerships in the CTV sector. Facilitated by the legal expertise of Ropes & Gray, a prominent law firm, the deal encapsulated comprehensive efforts on facets such as private equity, finance, tax, compensation, employment, cybersecurity, and intellectual property transactions. The announcement was made public via a press release on January 31. Strategus stands as a critical player in the ever-evolving landscape of digital advertising, leveraging connected TV platforms to optimize advertising campaign performance.
Sectors
- Private Equity
- Advertising Technology
- Business Services
Geography
- United States – CIVC Partners is based in Chicago, and Strategus primarily operates within the U.S., making it the geographic focus of the article.
Industry
- Private Equity – CIVC Partners is a private equity firm specializing in middle-market investments, making the article relevant to the private equity industry.
- Advertising Technology – Strategus is a provider of connected TV advertising solutions, situating the article within the advertising technology sector.
- Business Services – The investment aligns with CIVC Partners' focus on investing in business services, highlighting the sector's relevance.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Strategus | Target Company | Company | A leading managed services provider for connected TV advertising campaigns. |
| CIVC Partners | Bidding Company | Company | A Chicago-based private equity firm specializing in investing in middle-market companies. |
| Ropes & Gray | Legal Advisor | Company | A law firm providing comprehensive legal services for the transaction. |
| Matt Richards | Private Equity Partner | Person | A partner at Ropes & Gray involved in the transaction. |
| Raxit Shah | Private Equity Associate | Person | An associate at Ropes & Gray involved in the transaction. |
| Olivia Volpe | Private Equity Associate | Person | An associate at Ropes & Gray involved in the transaction. |
| Greg Bauer | Finance Partner | Person | A finance partner at Ropes & Gray involved in the transaction. |
| Brandon Dunn | Tax Partner | Person | A tax partner at Ropes & Gray involved in the transaction. |
| Aaron Harsh | Tax Partner | Person | A tax partner at Ropes & Gray involved in the transaction. |
| Matt Jones | Executive Compensation & Employee Benefits Partner | Person | A partner at Ropes & Gray involved in the transaction. |
| Megan Bisk | Employment Partner | Person | A partner at Ropes & Gray involved in the transaction. |
| Fran Faircloth | Data, Privacy & Cybersecurity Partner | Person | A partner at Ropes & Gray involved in the transaction. |
| Erica Han | IP Transactions Partner | Person | A partner at Ropes & Gray involved in the transaction. |