Strategic Sports Group Scores 'Deal of the Year' for PGA TOUR Enterprises Venture
Deal News | May 23, 2025 | Hogan Lovells
Hogan Lovells has advised Strategic Sports Group (SSG) in a strategic deal named 'Deal of the Year' at the 2025 Sports Business Awards. The transaction involves the creation of PGA TOUR Enterprises, a new commercial venture that falls under the control of the PGA TOUR and aims to integrate leading sports investors to support the growth and innovation of professional golf. This deal, led by Hogan Lovells' renowned legal team, represents a significant transformation in the sports world and highlights the firm's robust global sports M&A practice. The award-winning transaction was chosen from a pool of top-tier nominees from various major sports leagues, demonstrating its importance and the promising future it holds for the professional golf industry.
Sectors
- Sports and Entertainment
- Legal Services
- Investment and M&A
Geography
- United States – PGA TOUR Enterprises is a commercial venture related to the PGA TOUR, traditionally based in the USA, and the awards event is likely recognized within American sports contexts.
Industry
- Sports and Entertainment – The article is centered around a significant deal within the sports industry, specifically involving professional golf and major sports leagues.
- Legal Services – Hogan Lovells, a law firm, plays a crucial role in advising the transaction, highlighting the involvement of legal expertise in M&A activities.
- Investment and M&A – The deal involves strategic investment and the creation of a new venture, relevant to the investment and M&A sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Strategic Sports Group (SSG) | Target Company | Company | SSG is the primary entity involved in the creation of PGA TOUR Enterprises. |
| Fenway Sports Group | Anchor Investor | Company | Fenway Sports Group is an integral investor in the PGA TOUR Enterprises venture. |
| Hogan Lovells | Legal Advisor | Company | Hogan Lovells provided legal counsel and guidance for the transaction. |
| PGA TOUR Enterprises | New Venture | Company | PGA TOUR Enterprises is the new commercial entity being established through this deal. |
| Matthew Eisler | Partner and Global Head of Sports Practice | Person | Led the Hogan Lovells team in advising SSG. |
| Russell Hedman | Partner | Person | Part of the Hogan Lovells team advising on the deal. |
| Mark Weinstein | Partner | Person | Part of the Hogan Lovells team advising on the deal. |