Strandberg Guitars Welcomes Markus Engelbrekts as New CEO
Portfolio - People | Feb 04, 2025 | Procuritas Partners AB
In a strategic move to bolster its leadership, Strandberg Guitars has appointed Markus Engelbrekts as the new CEO, succeeding Mikaela Jansson effective from February 1st, 2025. The company, renowned for its innovative approach to guitar design and global dominance in the headless guitar market under the .strandberg* brand, is looking to catapult to new heights with Engelbrekts at the helm. His appointment is supported by Procuritas Partners AB, a private equity firm with a stake in the company, which sees Engelbrekts' deep experience in the consumer sector as pivotal to driving further brand success and innovation. The announcement has sparked excitement among stakeholders, including Ola Strandberg, the founder, who sees Engelbrekts as a key figure to lead the company into its next growth phase. Carl Settergren and Fabian Mnsson, prominent figures at Procuritas, have also expressed optimism about Engelbrekts' impact on the company's vision and trajectory.
Sectors
- Musical Instruments
- Private Equity
- Consumer Goods
Geography
- Sweden – Strandberg Guitars is based in Sweden, and the strategic decisions affecting the company are centered there.
Industry
- Musical Instruments – Strandberg Guitars operates within the musical instruments industry, specializing in creating innovative guitars that are favored by musicians worldwide.
- Private Equity – Procuritas Partners AB, the private equity firm backing Strandberg Guitars, is integral to this announcement and indicates the involvement of financial investment and oversight in the company's strategy.
- Consumer Goods – Strandberg Guitars produces consumer goods, specifically aimed at individuals who purchase instruments and musical equipment.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Strandberg Guitars | Target Company | Company | A leading producer of innovative headless guitars known globally for its .strandberg* brand. |
| Procuritas Partners AB | Private Equity Firm | Company | A private equity firm with an investment in Strandberg Guitars, involved in supporting the company's strategic leadership changes. |
| Markus Engelbrekts | Incoming CEO | Person | Newly appointed CEO of Strandberg Guitars, bringing extensive experience from senior positions in the consumer industry. |
| Mikaela Jansson | Outgoing CEO | Person | Former CEO of Strandberg Guitars who played a key role in advancing the company's growth. |
| Ola Strandberg | Founder & Chief Creative Officer | Person | Founder of Strandberg Guitars and its Chief Creative Officer, responsible for the company's innovative vision. |
| Carl Settergren | Partner at Procuritas | Person | Partner at Procuritas, contributing to the firm's investment strategy for Strandberg Guitars. |
| Fabian Mnsson | Chairman of the Board | Person | Chairman of the Board for Strandberg Guitars, overseeing strategic direction and leadership transitions. |