Story First Secures Sale to Teamshares
Deal News | Aug 18, 2025 | Generational Equity
Generational Group, a prominent mergers and acquisitions advisory firm, has successfully facilitated the sale of Story First, Inc., operating as The Costumer, to Teamshares. The transaction, which signifies a strategic move for Teamshares to enhance its portfolio, was completed on January 17, 2025. This acquisition highlights Generational Group's expertise in advising privately held businesses through complex M&A processes.
Sectors
- Mergers and Acquisitions Advisory
- Costume Retail
Geography
- United States – The companies involved, Story First, Inc. and Teamshares, as well as the advisory firm Generational Group, are based in the United States.
Industry
- Mergers and Acquisitions Advisory – Generational Group operates within the Mergers and Acquisitions Advisory sector, providing guidance and expertise for transactions involving privately held companies.
- Costume Retail – The Costumer, a business of Story First, Inc., operates in the costume retail sector, providing a variety of costumes and related products.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Story First, Inc. dba The Costumer | Target Company | Company | The company involved in the sale, operating in the costume retail sector. |
| Teamshares | Bidding Company | Company | The acquiring company in the transaction. |
| Generational Group | Corporate Finance | Company | A leading mergers and acquisitions advisory firm that advised on the sale. |