Storfield Enhances Howden's Asia Presence Through Hong Kong Acquisition
Deal News | Nov 12, 2024 | EIN

Howden, a prominent London-based insurance intermediary group, has strategically expanded its presence in Asia by acquiring Storfield Insurance Consultants Ltd., a distinguished specialist in general insurance for SMEs and high-net-worth clients in Hong Kong. Established in 1985 by Tony Lau, Storfield is renowned for its comprehensive suite of asset protection services, which include insurance solutions for fine art, luxury vehicles, and yachts, as well as bloodstock insurance. The acquisition, for which financial specifics remain undisclosed, aligns with Howden's broader strategy to augment its Asian footprint and leverage global capabilities to benefit local markets. This move is part of Howden's ongoing efforts to pioneer growth in the region, following recent ventures into the Japanese market with Howden Re Japan. Post-acquisition, Howden Hong Kong will bolster its workforce to approximately 200 employees. Leaders from both Howden and Storfield express optimism about the merger's potential to create enhanced value for their clientele and insurance partners.
Sectors
- Insurance
- Private Equity
Geography
- Hong Kong – Storfield, the target company, is based in Hong Kong, and this acquisition is aimed at strengthening Howden's presence in this region.
- United Kingdom – Howden is a London-based company, highlighting the cross-border nature of the acquisition.
Industry
- Insurance – The article centers around the acquisition of Storfield Insurance Consultants by Howden, both of which operate in the insurance industry, providing specialized insurance solutions.
- Private Equity – The acquisition is an example of strategic business expansion, common in private equity markets, though it's not explicitly mentioned that Howden is backed by a PE firm.
Financials
- US$42 billion – Total premiums managed by Howden globally on behalf of its clients.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Howden | Bidding Company/Buyer | Company | A London-based insurance intermediary group expanding its operations across Asia. |
| Storfield Insurance Consultants Ltd. | Target Company | Company | A Hong Kong-based insurance specialist for SMEs and high-net-worth clients. |
| Tony Lau | Founder, Storfield | Person | Founder of Storfield, emphasizing the legacy and growth of the company. |
| Victoria Lau | CEO, Storfield | Person | Current CEO of Storfield spearheading its operations. |
| Alfred Sham | CEO, Howden Hong Kong | Person | Leader of Howden's Hong Kong operations, commenting on the strategic synergy from the acquisition. |
| Chye Huat Goh | Regional CEO, Howden Asia | Person | Overseeing Howden's regional expansion in Asia. |