StepStone Group Divests Employer Branding Site Universum to Dubag Group

Deal News | Feb 05, 2025 | Aim Group

Germany-based StepStone Group has sold Universum, its Sweden-based employer branding site, to Munich's private equity firm Dubag Group. The sale for an undisclosed amount marks a significant transition for Universum, which aims to continue providing top-tier employer branding insights and solutions under its new ownership. CEO Yusuf Azoz of Universum emphasized the continuous mission to innovate and expand service offerings, ensuring enhanced connection between employers and talent. Dr. Michael Schumann, CEO of Dubag Group, noted the pivotal role of technology and data in Universum’s success and expressed intention to strengthen these capabilities further.

Sectors

  • Private Equity
  • Employer Branding
  • Technology & Data

Geography

  • Germany – The selling company, StepStone Group, is based in Germany.
  • Sweden – The target company, Universum, is based in Sweden.
  • Germany – The buying company, Dubag Group, is headquartered in Munich, Germany.

Industry

  • Private Equity – Dubag Group is a private equity firm involved in acquiring Universum from StepStone Group.
  • Employer Branding – Universum is an employer branding site which provides insights and solutions to connect employers with potential talent.
  • Technology & Data – Universum's success largely relies on its technology and data capabilities, which are key factors highlighted by both StepStone and Dubag Group.

Financials

  • – The deal amount for the sale of Universum was not disclosed.

Participants

NameRoleTypeDescription
StepStone GroupSellerCompanyGermany-based company that sold Universum.
UniversumTarget CompanyCompanySweden-based employer branding site sold to Dubag Group.
Dubag GroupBuyerCompanyMunich-headquartered private equity firm that acquired Universum.
Yusuf AzozCEO of UniversumPersonCEO of Universum overseeing the transition after acquisition.
Dr. Michael SchumannCEO of Dubag GroupPersonCEO of Dubag Group highlighting the strategic focus on data and technology.