StemSation Completes Acquisition of Gorilla Marketing Group to Expand THC-P Vape Market Reach

Deal News | Dec 02, 2024 | Globenewswire

StemSation Completes Acquisition of Gorilla Marketing Group to Expand THC-P Vape Market Reach

StemSation International, a company known for its research and marketing of flavored, canned oxygen products, has successfully completed the acquisition of Gorilla Marketing Group (GMG), which owns the high-end AlienHouse vape product line. This strategic acquisition is aimed at enhancing StemSation’s growth in the THC-P vape and lifestyle product markets by leveraging GMG’s established brand and innovative marketing. Post-acquisition, GMG's management will join StemSation’s Board of Directors, and GMG shareholders will gain 35% ownership in StemSation. This move positions the company for long-term growth in alignment with trends in convenience store sales and the broader consumer goods sector, as evidenced by record industry sales reported in 2023. StemSation plans to focus on distribution expansion, product launches, and further acquisitions to drive growth. The acquisition highlights the increasing importance of creative branding and product placement in a competitive market.

Sectors

  • Consumer Goods
  • Marketing and Advertising

Geography

  • United States – StemSation International is based in Plantation, Florida, and the acquisition impacts the U.S. market prominently, particularly in the consumer goods and convenience store sectors.

Industry

  • Consumer Goods – The article focuses on consumer goods as the main industry, specifically targeting the vape and THC-P product market, part of the lifestyle and wellness segment.
  • Marketing and Advertising – Gorilla Marketing Group's strength lies in its innovative marketing strategies, crucial to the acquisition strategy.

Financials

  • 35% – Post-acquisition, GMG shareholders will hold approximately 35% of StemSation's common shares.
  • $859.8 billion – Total sales in the U.S. convenience store industry for 2023.
  • $327.6 billion – In-store sales in the U.S. convenience store industry for 2023.

Participants

NameRoleTypeDescription
StemSation InternationalAcquiring CompanyCompanyBased in Plantation, Florida, StemSation is involved in the development and marketing of lifestyle-focused oxygen products, seeking expansion through acquisitions.
Gorilla Marketing Group (GMG)Target CompanyCompanyA private marketing company known for its AlienHouse product line, focusing on high-end vape products and creative marketing strategies.
Benjamin SilberCEO of StemSation InternationalPersonLeads StemSation International, overseeing the company's strategic efforts including acquisitions like GMG.
Mike GayaCEO of GMGPersonHeads Gorilla Marketing Group and will join StemSation's board post-acquisition.