Stellar Tech Expands European Footprint with IROIN Acquisition
Deal News | Mar 20, 2025 | PR Newswire Cision Stellar Tech
Stellar Tech, a leader in the influencer marketing sector, has announced the acquisition of IROIN®, a preeminent influencer marketing platform based in Germany. This strategic acquisition is intended to significantly strengthen Stellar Tech's position in the European market, particularly within the DACH region which includes Germany, Austria, and Switzerland. By incorporating IROIN®’s innovative technologies and existing market expertise, Stellar aims to enhance its product offering and achieve accelerated growth in Europe, marking its second acquisition within the year following the purchase of Influo in June 2024. As part of the acquisition, IROIN’s leadership transitions to Stellar Tech, with former IROIN® CEO Mathis Betz assuming the role of Chief Commercial Officer and former CTO André Kilz as Chief Product Officer. Stellar Tech plans to leverage IROIN®’s technology to advance its AI-driven marketing solutions and reinforce its commitment to growth and innovation on a pan-European scale.
Sectors
- Influencer Marketing
- Technology
- Merger & Acquisition (M&A)
Geography
- Europe – The strategic move primarily focuses on expanding Stellar Tech's presence across Europe, using the acquisition of a German company as a leverage point.
- Germany – The target company, IROIN®, is based in Germany, and this acquisition specifically aims to solidify Stellar's influence in the German market.
- DACH Region – The acquisition will enhance Stellar Tech's operations in the DACH region, which includes Germany, Austria, and Switzerland.
Industry
- Influencer Marketing – The core focus of the article is on influencer marketing, which encompasses platforms and technologies aimed at managing and optimizing collaborations between brands and social media influencers. Both Stellar Tech and IROIN® operate within this sector.
- Technology – The acquisition and strategic expansion involve AI-driven technology solutions to enhance marketing performance metrics, which is a significant aspect of the article.
- Merger & Acquisition (M&A) – The transaction between Stellar Tech and IROIN® is an acquisition, an essential aspect of M&A activities within the business landscape.
Financials
- Not specified – The financial details regarding the acquisition of IROIN® by Stellar Tech have not been disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Stellar Tech | Acquiring Company | Company | A leader in influencer marketing technology, aiming to reinforce its European market presence through strategic acquisitions. |
| IROIN® | Target Company | Company | A leading influencer marketing platform in Germany known for its advanced solutions and strong presence in the DACH region. |
| Cathy Pill | CEO of Stellar Tech | Person | CEO of Stellar Tech who oversees the company’s strategic expansion and acquisitions. |
| Sarah Levin Weinberg | Co-Founder of Stellar Tech | Person | Co-Founder involved in overseeing marketing and strategic growth operations at Stellar Tech. |
| Mathis Betz | Former CEO of IROIN® and new CCO of Stellar Tech | Person | Former CEO of IROIN®, now appointed as Chief Commercial Officer at Stellar Tech. |
| André Kilz | Former CTO of IROIN® and new CPO of Stellar Tech | Person | Former CTO of IROIN®, now serving as Chief Product Officer at Stellar Tech. |