SRMG and Naif Alrajhi Investment Forge Strategic Media Alliance

SRMG, the largest integrated media group in the MENA region, and Naif Alrajhi Investment, a prominent Saudi investment firm with a diverse portfolio, have announced a strategic partnership aimed at reshaping the landscape of media and advertising in the MENA region. This collaboration is centered around two strategic priorities: the expansion of Phi's out-of-home (OOH) advertising capabilities and a partnership with Veyron Marketing to drive innovation in media and marketing. SRMG's newly launched SRMG Media Solutions (SMS), a cutting-edge advertising arm, will offer a portfolio that includes prominent brands like Asharq Al-Awsat and Arab News, enhancing Naif Alrajhi Investment's reach and capabilities. The union will leverage SMS's vast content distribution network, which spans digital, social, TV, and print media, and will benefit from Veyron's marketing solutions and media planning expertise. The partnership underscores a shared vision to expand digital capabilities and drive commercial opportunities in the media sector regionally and globally. SRMG's CEO, Jomana R. Alrashid, emphasized the collaboration's potential in creating a powerful ecosystem for brands to engage audiences more effectively, while Naif Saleh Alrajhi highlighted the partnership's potential in shaping the future of media and marketing.