Springbig Expands with VICE CRM Acquisition and Leadership Change

Deal News | Mar 17, 2025 | Globenewswire

Springbig Expands with VICE CRM Acquisition and Leadership Change

Springbig Holdings, Inc., a leader in SaaS-based marketing solutions, has announced its acquisition of VICE CRM, an AI-enabled performance marketing platform, marking a strategic expansion into advanced consumer marketing. With the acquisition, Jaret Christopher, founder of VICE CRM, will take over as CEO of Springbig, effective April 1, 2025. Jaret, who brings a wealth of experience in the SaaS industry and the cannabis market, previously held a leadership role at WM Technologies, Inc. His appointment coincides with the planned departure of Springbig's founder and current CEO, Jeffrey Harris. The acquisition aims to bolster Springbig's capabilities in optimizing ROI for consumer marketing, especially in regulated markets. The transition aligns with the company's forward-looking strategy to leverage AI technologies in enhancing its marketing platforms. The acquisition's closing is subject to standard reviews anticipated to complete in the coming weeks.

Sectors

  • Software as a Service (SaaS)
  • Cannabis Industry
  • Marketing and Advertising

Geography

  • United States – Springbig operates primarily in the U.S. market, and the article references their strategic moves within the U.S. context.
  • Canada – Springbig's operations and client engagement also extend to the Canadian market as mentioned in their platform offerings.

Industry

  • Software as a Service (SaaS) – The article discusses Springbig, a SaaS provider for marketing solutions, acquiring VICE CRM, indicating expansion in the SaaS industry with advanced AI-driven marketing tools.
  • Cannabis Industry – Springbig and its new CEO, Jaret Christopher, have significant involvement in the cannabis market, providing tailored marketing solutions for this highly regulated sector.
  • Marketing and Advertising – VICE CRM's focus on performance marketing and ROI optimization highlights the broader marketing and advertising industry's importance in this acquisition.

Financials

    Participants

    NameRoleTypeDescription
    Springbig Holdings, Inc.BuyerCompanyA SaaS provider specializing in marketing solutions, acquiring VICE CRM as part of its growth strategy.
    VICE CRMTarget CompanyCompanyAn AI-enabled performance marketing platform acquired by Springbig to enhance its marketing capabilities.
    Jaret ChristopherNew CEOPersonThe founder of VICE CRM and newly appointed CEO of Springbig, bringing extensive experience in SaaS and the cannabis industry.
    Jeffrey HarrisOutgoing CEOPersonThe founder and outgoing CEO of Springbig, previously announced plans to step down on March 31, 2025.
    WM Technologies, Inc.Former Employer of Jaret ChristopherCompanyJaret Christopher's previous employer, offering context to his career trajectory and expertise.
    Marc ShiffmanLead Independent DirectorPersonLead independent director of Springbig, commenting on the strategic recruitment of Jaret Christopher.