Sporty Expands in Norway with Toppform Acquisition
Deal News | Jun 10, 2025 | EIN
Sporty, a leading health club operator in Norway, has rebranded and expanded its reach by acquiring Toppform Fitness in Moss. This acquisition is part of Sporty's strategic efforts to establish themselves as the second-largest health club operation in the country, with over 90 clubs under its belt formed by merging Family Sports Club, Aktiv Trening, and Aktiv 365. Sporty's mission is to make fitness more inclusive and accessible, contributing to a healthier society. The company has shown impressive growth with memberships reaching 125,000 and a 39% increase in like-for-like revenues according to their Q1 25 results. Toppform Fitness aligns well with Sporty's vision due to its customer-centric approach and innovative fitness solutions.
Sectors
- Health and Fitness
- Mergers and Acquisitions
Geography
- Norway – The article focuses on the expansion and acquisition within the Norwegian market by Sporty.
Industry
- Health and Fitness – The article discusses Sporty's expansion and acquisition of a fitness club, which directly relates to the health and fitness industry.
- Mergers and Acquisitions – Sporty's acquisition of Toppform Fitness involves M&A activity as part of its strategic growth plan.
Financials
- 125,000 – The number of memberships Sporty has reached according to their Q1 25 results.
- 39% – The increase in like-for-like revenues reported by Sporty.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sporty | Acquiring Company | Company | A health club operator that has consolidated several fitness brands to expand its reach in Norway. |
| Toppform Fitness | Target Company | Company | A fitness club located in Moss, Norway, acquired by Sporty. |
| Arne Ulmo Gjulem | Regional Manager | Person | The regional manager at Sporty AS, who spoke on the acquisition. |
| Ketil Hegdalsaunet | Representative | Person | A representative from Toppform who commented positively on the acquisition. |
| Treningshelse Holding | Vendor | Company | Company that previously consolidated health club operations under the Sporty brand. |