Sportradar to Acquire IMG Arena's Sports Portfolio
Deal News | Mar 19, 2025 | EIN
Sportradar, a leader in sports data and technology, has realized a monumental fiscal year in FY24, crossing the billion-euro mark in revenue for the first time with a performance total of €1.11 billion. Marking an impressive 26.1% growth year-on-year, Sportradar's betting and gaming content remained the dominant driver of revenue, accounting for €707.1 million. Furthermore, Sportradar has announced a strategic acquisition of IMG Arena's sports rights portfolio from the Endeavor Group at a total fee of $225 million, with no direct payment to Endeavor. This acquisition, still subject to regulatory consent, is expected to close in Q4 2025, aiming to broaden Sportradar's global sports coverage. For 2025, the company projects revenues to surge to €1.27 billion, with an adjusted EBITDA increase to €281 million.
Sectors
- Sports Technology and Data Analytics
- Digital Media and Entertainment
Geography
- Global – Sportradar operates worldwide, with significant revenue growth seen in the US and other regions, thus a global classification is apt.
- United States – The US accounted for significant revenue growth for Sportradar, highlighting its substantial market presence there.
Industry
- Sports Technology and Data Analytics – Sportradar is involved in providing technology solutions, sports content, and data analytics for betting and gaming, making this industry highly relevant.
- Digital Media and Entertainment – IMG Arena's sports rights portfolio pertains to digital rights and broadcasting, positioning the acquisition within the digital media and entertainment sector.
Financials
- 1.11bn – FY24 Revenue for Sportradar
- 877.6m – Previous Year's Revenue for Sportradar
- 222m – FY24 Adjusted EBITDA for Sportradar
- 34m – FY24 Profit for Sportradar
- 125m – Financial consideration paid by IMG Arena to Sportradar
- 100m – Cash prepayments made by IMG Arena to sports rightsholders
- 225m – Total fee for IMG Arena acquisition by Sportradar
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sportradar | Acquirer | Company | A leading sports data and technology company involved in the acquisition of IMG Arena's sports rights portfolio. |
| IMG Arena | Target Company | Company | A provider of sports rights owned by the Endeavor Group, being acquired by Sportradar. |
| Endeavor Group | Vendor | Company | A global sports and entertainment company, vendor of IMG Arena in the transaction with Sportradar. |
| Carsten Koerl | CEO | Person | CEO of Sportradar, commenting on the company's results and acquisition strategy. |