Spoki Secures €5.5 Million Investment for Expansion
Deal News | Jan 21, 2025 | Finance Community IT - 3 Private Equity
Spoki, an Italian startup specializing in conversational marketing with a focus on WhatsApp automation, has successfully raised €5.5 million in a Series A funding round. Key investors include Blacksheep MadTech Fund, CDP Venture Capital through the Digital Transition Fund and Fondo Italia Venture II, Finint Investments, and Apside, a joint venture of Intesa Sanpaolo and Zest. Founded in 2021 and based in Puglia, Spoki aims to aid companies in establishing authentic customer relationships by leveraging advanced AI. The company's platform enables streamlined communication, promotional campaigns, and integration with systems like e-commerce and CRM. Having already enlisted 1,700 clients, Spoki reported growth rates of 230% in 2023 and 250% YoY in 2024. The new funding will bolster its Italian market presence and support expansion into the international market, with plans to enter Spain soon. Umberto Bottesini, co-founder of Blacksheep, emphasized the transformative potential of emerging technologies like AI in enhancing personalized consumer dialogue.
Sectors
- Conversational Marketing
- Artificial Intelligence
- Venture Capital
Geography
- Italy – Spoki is an Italian startup with its headquarters in Puglia, focusing on expansion within and beyond Italy.
- Spain – Spoki is planning to enter the Spanish market as part of its international expansion strategy.
Industry
- Conversational Marketing – Spoki operates within the conversational marketing industry, providing advanced platforms for customer engagement through digital channels like WhatsApp.
- Artificial Intelligence – Spoki utilizes AI to automate and enhance communication processes, making it integral to the AI sector.
- Venture Capital – The article details investment activity involving several venture capital firms supporting Spoki's expansion.
Financials
- €5.5 million – Series A investment round completed by Spoki.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Spoki | Target Company | Company | An Italian startup specializing in conversational marketing and WhatsApp automation. |
| Blacksheep MadTech Fund | Investor | Company | A MadTech fund investing in Spoki's Series A round. |
| CDP Venture Capital | Investor | Company | Participated in Spoki's funding through Digital Transition Fund and Fondo Italia Venture II. |
| Finint Investments | Investor | Company | Contributor to Spoki's Series A investment round. |
| Apside | Investor | Company | A joint venture between Intesa Sanpaolo and Zest, investing in Spoki. |
| Umberto Bottesini | Co-founder and Managing Partner | Person | Co-founder of Blacksheep, commented on Spoki's potential. |