Solo in Talks with Platinum Equity for Potential Acquisition
Deal News | Jun 24, 2025 | PR Newswire Cision Platinum Equity
Platinum Equity, based in Los Angeles, has announced that it has entered into exclusive negotiations to acquire Solo, a leading European provider of customizable inter-business products, founded by Alain Milgrom in 1991. The proposed deal remains subject to regulatory approvals and standard closing conditions. Solo has a significant presence in the European market, partly thanks to acquiring the versatile Dutch provider midocean in 2022. This acquisition integrated their once-separate durable goods and textile solutions into a comprehensive offering. Platinum Equity's interest in Solo is driven by the strong fundamentals of the company and its solid European presence. Solo's legacy lies in providing over 19,000 clients with apparel, textile accessories, and a diverse range of durable consumer products. Upon acquisition, Platinum intends to leverage its expertise in mergers, acquisitions, and operations to accelerate Solo's growth and innovation within the customizable goods market. Solo's management, including Director General Audélia Krief and Operations Director Stephen Gibson, emphasize continuous investment in innovation and sustainable personalization on a European scale. Platinum's acquisition strategy aims to cultivate Solo's growth across new geographies and product categories, reinforcing the joint execution of scalable distribution and on-demand printing. Latham & Watkins LLP advises on legal matters for Platinum Equity.
Sectors
- Private Equity
- Consumer Goods
- Apparel and Textile
Geography
- United States – Platinum Equity is based in Los Angeles, linking the geography to the USA.
- France – Solo is headquartered in Paris, France, marking its primary location and market focus.
- Europe – The transaction and business activity are focused on the European market, as Solo serves a vast clientele across Europe.
Industry
- Private Equity – Platinum Equity is a global investment firm specializing in mergers, acquisitions, and operations, involved in acquiring Solo.
- Consumer Goods – Solo is a leading provider of customizable consumer goods and apparel, making this sector relevant.
- Apparel and Textile – Solo's portfolio includes apparel and various textile accessories, indicating relevance to this classification.
Financials
- Not disclosed – The financial terms of the acquisition have not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Platinum Equity | Acquiring Company | Company | A global private equity firm managing about $50 billion in assets. |
| Solo | Target Company | Company | A European leader in customizable inter-business products, founded in 1991. |
| Alain Milgrom | Founder | Person | The founder of Solo, involved in the exclusive negotiations for the sale. |
| Audélia Krief | CEO | Person | Current director general of Solo, will continue to lead after the acquisition. |
| Louis Samson | Co-President | Person | A Platinum Equity executive discussing the firm's acquisition strategy concerning Solo. |
| Stephen Gibson | COO | Person | COO of Solo; previously responsible at midocean; supports the acquisition's ambition. |
| Latham & Watkins LLP | Legal Advisor | Company | Legal advisors for Platinum Equity on the transaction. |