Softwear Automation Secures $20M in Series B1 Funding Led by BESTSELLER
Deal News | Aug 11, 2025 | PR Newswire Cision SoftWear Automation, Inc.
Softwear Automation, an Atlanta-based company specializing in autonomous sewing technology, has completed a $20 million Series B1 funding round. The round was headlined by a strategic investment from Danish fashion giant BESTSELLER, known for brands like JACK & JONES and VERO MODA. The funding was facilitated through Invest FWD, BESTSELLER's sustainability-focused investment platform. This collaboration extends to the corporate governance level, with BESTSELLER CFO Thomas Børglum Jensen joining Softwear Automation's board. Softwear's SEWBOT technology aims to advance sustainable manufacturing by enabling localized production and reducing waste. The fresh funding will bolster R&D, expand production capacities, and enhance geographical reach. The partnership aligns with BESTSELLER's vision for a more sustainable fashion supply chain.
Sectors
- Fashion and Apparel
- Technology and Robotics
- Investment and Finance
Geography
- United States – Softwear Automation is based in Atlanta, Georgia, and the article highlights their expansion in the U.S. market.
- Denmark – BESTSELLER, a Danish fashion company, leads the investment and is pivotal to the strategic partnership discussed.
Industry
- Fashion and Apparel – The article discusses strategic investments in sustainable clothing manufacturing led by BESTSELLER, a global fashion brand.
- Technology and Robotics – Softwear Automation specializes in autonomous sewing technology, a niche within robotics and technological innovation.
- Investment and Finance – The article revolves around a $20 million Series B1 funding round, emphasizing private equity and investment-driven growth.
Financials
- $20 million – The total raised in the Series B1 funding round led by BESTSELLER.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Softwear Automation, Inc. | Target Company | Company | An Atlanta-based robotics firm pioneering autonomous sewing technology through its SEWBOT® platform. |
| BESTSELLER | Investor | Company | A Danish fashion company investing strategically to promote sustainable fashion manufacturing. |
| Invest FWD | Investment Platform | Company | BESTSELLER's innovation and investment arm, focused on sustainability in fashion. |
| Thomas Børglum Jensen | Board Member | Person | CFO of BESTSELLER, joining the board of Softwear Automation as part of the investment collaboration. |
| CTW Venture Partners, SRI Capital, MacDonald Ventures | Additional Investors | Company | Existing investors in Softwear Automation participating in the Series B1 funding round. |