Sobo Secures Strategic Funding to Revolutionize SMB Consulting

In a significant move for the small and mid-sized business (SMB) sector, Sobo, a pioneer in fractional consulting, has secured investment from the Triangle Tweener Fund as part of its $2 million seed round. Sobo leverages its SaaS-enabled platform to offer on-demand access to vetted fractional executives, helping SMBs tackle workforce challenges without the burdens of traditional full-time hires. The investment comes at a critical juncture as the consulting industry, valued at $500 billion, shows signs of disruption amid changing workforce dynamics. Sobo plans to expand its consultant network, enhance its AI insights, and focus on strategic growth to achieve $1 million ARR by 2026. The initiative underscores the shift towards fractional work models, providing SMBs with strategic expertise while avoiding the excessive costs typical of enterprise-focused consulting firms.