Sneaks Up Secures Strategic Investment for Expansion

Deal News | May 07, 2025 | CEE Legal Matters

Turunc, a law firm, has advised Lycian Capital and Maxis Investment on a deal providing growth capital to Sneaks Up, a sneakers and athleticwear retail chain. This transaction intends to facilitate Sneaks Up's expansion within Turkey's dynamic footwear market. Lycian Capital and Maxis, regulated by the Turkish Capital Markets Board, are the private equity firms involved in this transaction. The Turunc team managing the advisory included several seasoned legal professionals, such as Founding Partner Noyan Turunc and Managing Partner Kerem Turunc. This deal signifies a strategic move aimed at capturing a greater market share in the Turkish footwear industry.

Sectors

Private Equity
Retail
Legal Services

Geography

Turkey – The transaction and expansion efforts are specifically focused in the Turkish market.

Industry

Private Equity – Lycian Capital and Maxis Investment are private equity firms providing growth capital in this transaction.
Retail – Sneaks Up operates in the retail industry, specializing in sneakers and athleticwear.
Legal Services – Turunc provides legal advisory services for the transaction.

Financials

Not Specified – The financial terms of the investment are not disclosed.

Participants

Name	Role	Type	Description
Sneaks Up	Target	Company	A sneakers and athleticwear retail chain looking to expand in Turkey.
Lycian Capital	Investor	Company	A Turkish Capital Markets Board-regulated private equity firm providing growth capital.
Maxis Investment	Investor	Company	A Turkish Capital Markets Board-regulated private equity firm providing growth capital.
Turunc	Legal Advisor	Company	Provided legal advisory services for the transaction.
Noyan Turunc	Founding Partner	Person	A founding partner of Turunc, involved in the advisory team.
Kerem Turunc	Managing Partner	Person	A managing partner at Turunc, involved in the advisory team.