Smooved Acquired by Mediahuis-Owned Zimmo Group

Mediahuis-owned Zimmo Group has acquired the Belgian proptech company Smooved, continuing its strategic expansion in the property technology sector. The acquisition was completed for an undisclosed amount and marks a further commitment by Zimmo's parent company, Mediahuis, which had made prior growth investment in Zimmo earlier this year. Smooved, known as a proptech scale-up, is set to be fully integrated into the Zimmo Group following this strategic acquisition. This move is expected to enhance Zimmo's offerings within the property technology field, aligning with Mediahuis' broad strategy to amplify its footprint in the European digital property market. The deal underscores the increasing consolidation trend in the proptech industry, driven by larger media and technology firms eyeing growth through the acquisition of innovative scale-ups.