Smith Joins Rohrer Aesthetics as CMO to Spearhead Marketing Initiatives

Elizabeth Smith has been appointed as the Chief Marketing Officer of Blue Ocean Aesthetics Holdings and Rohrer Aesthetics, effective January 6, 2025. With over 15 years of experience in the aesthetics, beauty, medical device, and pharmaceutical sectors, Smith has held leadership roles at companies such as Hydrafacial and Merz Aesthetics. In her new role, Smith will focus on driving marketing strategy, enhancing brand presence, and fostering customer engagement. She will oversee the company's marketing team, corporate account team, and digital agency Social Strategy1, reporting directly to CEO NJ Wazaney. Rohrer Aesthetics is a leading provider of non-invasive aesthetic devices, supported by Blue Ocean Aesthetics Holdings, which aims to create a comprehensive ecosystem for medspa and physician markets. Wazaney emphasized Smith's strengths in creating collaborative environments and aligning marketing efforts with corporate goals, foreseeing her as an invaluable asset to the company's growth.