Smartr365 secures £5m funding for innovation and leadership expansion
Deal News | Dec 19, 2024 | Pembroke VCT

Smartr365, a mortgage technology platform founded by Conor Murphy, has received £5 million in working capital funding to further its innovation and leadership expansion. Leading this funding round is Pembroke VCT, investing £3.5 million, alongside Calculus Group and Smart Currency. The funding aims to enhance Smartr365's platform functionality, expand third-party integrations, and increase the adoption of its automated direct-to-lender application technology. The funding will also support scaling sales and customer success teams. Smartr365's platform aims to automate the mortgage process, involving various stakeholders such as brokers, estate agents, and homebuyers. The firm is integrated with major service providers like Experian and has an extensive client base, including Legal & General, Sesame, and others. With its scalable SaaS model, Smartr365 is positioned as a key player in the digital transformation of the mortgage sector, promising significant growth and efficiency improvements. The company's leadership and strategic partnerships were primary attractants for the investors.
Sectors
- Fintech
- Mortgage Industry
- Software as a Service (SaaS)
Geography
- United Kingdom – Smartr365, as well as its key investors like Pembroke VCT and Legal & General, are based in the UK, making it the primary geographic focus of the article.
Industry
- Fintech – The technology platform developed by Smartr365 for automating mortgage processes represents a significant application in the financial technology sector.
- Mortgage Industry – Smartr365 operates within the mortgage sector, utilizing technology to improve efficiencies and transform traditional processes.
- Software as a Service (SaaS) – The model of Smartr365's platform, being a scalable SaaS, places it directly within this industry classification as it offers software solutions over the internet.
Financials
- £3.5 million – Pembroke VCT's investment as a new investor in Smartr365.
- £5 million – Total funds raised by Smartr365 in the current funding round.
Participants
Name | Role | Type | Description |
---|---|---|---|
Smartr365 | Target Company | Company | A mortgage technology platform founded by Conor Murphy, aimed at automating the mortgage process and integrating various stakeholders. |
Pembroke VCT | Investor | Company | A leading Venture Capital Trust participating as a new investor by leading a funding round with a £3.5 million investment. |
Conor Murphy | CEO and Founder | Person | Founder of Smartr365, driving the company's innovation and growth. |
Experian | Partner | Company | A service provider integrated into Smartr365's marketplace to support the mortgage process automation. |
Legal & General | Client and Largest External Investor | Company | A major client of Smartr365 and its largest external investor since August 2018. |
Calculus Group | Investor | Company | An investor participating in the funding round alongside Pembroke VCT. |
Smart Currency | Investor | Company | Participating in the funding round to support Smartr365. |
Fred Ursell | Investment Director at Pembroke Investment Managers LLP | Person | Investment director commenting on Pembroke's decision to invest in Smartr365. |