Smartify Secures £1.5m to Revolutionize Art Experience
Deal News | Jan 29, 2025 | UK Tech Funding
Smartify, a London-based app designed to enhance the art-viewing experience, has secured £1.5 million in a recent funding round aimed at accelerating its mission of digital connectivity in museums and cultural institutions. Established in 2015, Smartify partners with over 700 renowned organizations worldwide, including The National Gallery and the Acropolis Museum, to provide visitors with comprehensive audio-visual guides. The investment, led by Metavallon VC with participation from Pembroke VCT, will support Smartify in expanding globally and developing its platform to become the go-to resource for accessing cultural content. Smartify has seen significant growth in user engagement, with its apps experiencing a 68% increase in usage year-on-year, serving more than two million active users. The funding represents strong market confidence in Smartify's innovative approach to making art and culture more accessible, as articulated by its CEO, Thanos Kokkiniotis.
Sectors
- Technology
- Arts & Culture
- Venture Capital
Geography
- United Kingdom – Smartify is based in London, and the funding round discussed in the article highlights its prominence in the UK tech and cultural sectors.
- Global – Smartify partners with over 700 organizations worldwide, indicating its international reach and influence in the arts and culture sector.
Industry
- Technology – The article discusses Smartify, an app and digital platform that leverages technology to enhance museum and cultural institution experiences.
- Arts & Culture – Smartify partners with art and cultural institutions to improve visitor experience through digital solutions.
- Venture Capital – The funding round for Smartify involved Metavallon VC and Pembroke VCT, indicating involvement from the Venture Capital industry.
Financials
- £1.5m – The amount raised by Smartify in the latest funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Smartify | Target Company | Company | A London-based app focused on enhancing visitor experiences in museums and cultural institutions. |
| Metavallon VC | Lead Investor | Company | A venture capital firm that led the funding round for Smartify. |
| Pembroke VCT | Investor | Company | A venture capital trust that participated in Smartify's funding round. |
| Mountside Ventures | Advisor | Company | Advised on the funding round for Smartify. |
| George Karantonis | Partner at Metavallon VC | Person | An executive at Metavallon VC who commented on the investment in Smartify. |
| Thanos Kokkiniotis | CEO of Smartify | Person | The Chief Executive Officer of Smartify, involved in securing the funding. |