Smartify Secures £1.5M in Funding to Revolutionize Arts Engagement
Deal News | Jan 29, 2025 | Business Cloud
Smartify, a London-based visitor engagement platform, has secured £1.5 million in funding to enhance its offerings in the arts and culture sector. The recent funding round, led by Metavallon VC with participation from Pembroke VCT and advisory from Mountside Ventures, aims to facilitate the company's expansion of international reach and the development of new technologies. Smartify's platform is currently used by over 700 cultural institutions globally, including the National Gallery and the Acropolis Museum, to enhance visitor experiences through audio and visual guides. Smartify, which was founded in 2015, has seen significant growth with user engagement increasing by 68% over the past year, culminating in over 2 million users. The company's ambitious plans involve collaborating more broadly with global institutions and becoming a premier app for travelers seeking cultural content.
Sectors
- MediaTech
- Arts and Culture
- Venture Capital
Geography
- United Kingdom – Smartify is a London-based company and the funding news involving British investors reflects activities within the UK's media and cultural sectors.
- Global – Smartify partners with over 700 organizations worldwide including prominent institutions like the National Gallery and the Acropolis Museum, indicating a global presence.
Industry
- MediaTech – The article focuses on Smartify, a company within the MediaTech sector as it integrates media technology solutions to enhance visitor experiences at cultural and arts institutions.
- Arts and Culture – Smartify is directly involved in the Arts and Culture industry, providing digital engagement tools for museums and cultural institutions globally.
- Venture Capital – The article involves a funding round led by Metavallon VC, highlighting activities within the venture capital sector including investments and partnerships.
Financials
- £1.5M – The amount of funding raised by Smartify in the recent investment round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Smartify | Target | Company | A visitor engagement platform partnering with cultural institutions to enhance the visitor experience through digital technology. |
| Metavallon VC | Lead Investor | Company | A venture capital firm leading the funding round for Smartify, supporting its international expansion. |
| Pembroke VCT | Investor | Company | A venture capital trust that participated in Smartify's funding round. |
| Mountside Ventures | Advisor | Company | Provided advisory services during the funding round for Smartify. |
| Thanos Kokkiniotis | CEO | Person | CEO of Smartify, commenting on the significance of the funding and the company's mission to enhance access to arts and culture. |