Skims Partners with League One Volleyball to Deepen Ties in Women's Sports
Deal News | Jul 22, 2025 | Left Lane Capital
Under the ownership of Left Lane Capital, Skims, a brand co-founded by Kim Kardashian and Jens Grede, is expanding its involvement in women's sports by partnering with League One Volleyball (LOVB). This partnership appoints Skims as the official loungewear, intimates, and sleepwear partner for the volleyball league, which was founded in 2020 and boasts the largest youth volleyball clubs in the U.S. Skims is aiming to solidify its position by contributing to the community, participating in events, and supporting the growth of volleyball across the nation. Volleyball is noted as a rapidly growing sport in the U.S., with significant increases in fan base and media consumption. The partnership aligns with Skims' strategic efforts to tap into the women's sports market, following its recent initiatives including a collaboration with Nike.
Sectors
- Sports
- Apparel
- Media and Entertainment
Geography
- United States – Skims and League One Volleyball operate primarily in the United States, with a focus on expanding and engaging with the local sporting community.
Industry
- Sports – The partnership with League One Volleyball indicates a focus on the sports industry, particularly women's sports, as Skims looks to increase its influence in this sector.
- Apparel – Skims is an apparel brand, specializing in loungewear, intimates and sleepwear, and continues to expand its product offerings in the sports apparel category.
- Media and Entertainment – The inclusion of media rights and broadcasting scope for volleyball raises the profile of the sport, showing the link to the media and entertainment industry.
Financials
- Not Disclosed – The size of the deal between Skims and League One Volleyball has not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Skims | Partner | Company | Apparel brand co-founded by Kim Kardashian and Jens Grede focused on loungewear, intimates, and sleepwear. |
| League One Volleyball (LOVB) | Partner | Company | A volleyball league founded in 2020 with the largest community of youth volleyball clubs in the U.S. |
| Kim Kardashian | Co-founder and Chief Creative Officer | Person | Co-founder of Skims, involved in the strategic and creative direction of the brand. |
| Jens Grede | Co-founder and CEO | Person | Co-founder of Skims, driving the company's strategic initiatives. |
| Michelle McGoldrick | Chief Business Officer | Person | Chief Business Officer of League One Volleyball, playing a key role in securing partnerships. |
| Left Lane Capital | Owner | PE Firm | Private equity firm owning Skims, supporting strategic growth and expansion. |
| ESPN | Media Partner | Company | Sports network that has secured media rights for League One Volleyball pro matches. |