Six & Flow Merges with Bright Digital for Global Expansion
Deal News | May 15, 2025 | Business Cloud
Manchester-based digital firm Six & Flow has announced a merger with Dutch company Bright Digital. The partnership fortifies their position as leading HubSpot Elite Partners, offering enhanced digital solutions to mid-market and enterprise clients across multiple regions, including the UK, Ireland, Canada, and the Benelux. This strategic move aims to bolster HubSpot's upmarket growth strategy by addressing complex digital challenges through increased international capabilities. The merger is expected to expand HubSpot's reach among larger organizations, leveraging the strengths and expertise of both companies in data-driven growth and technology. Key figures in the merger included Max Perry and Sarah Haley from HURST Corporate Finance, who advised Six & Flow's founder, Richard Wood, on the deal.
Sectors
- Technology Consulting
- Customer Relationship Management (CRM)
- Corporate Finance Advisory
Geography
- United Kingdom – Six & Flow is headquartered in Manchester, UK, playing a key role in the merger.
- Netherlands – Bright Digital is based in the Netherlands, being the merging counterpart to Six & Flow.
- Benelux – Bright Digital is a dominant HubSpot partner in the Benelux region, influencing the merger's international strategy.
- North America – The merger aims to impact markets including Canada, indicative of North American business interests.
Industry
- Technology Consulting – Both Six & Flow and Bright Digital are involved in providing digital strategy and technology solutions, reflected in their HubSpot partnerships and focus on data-driven growth.
- Customer Relationship Management (CRM) – The article highlights the role of these companies in the HubSpot ecosystem, a major player in the CRM industry.
- Corporate Finance Advisory – HURST Corporate Finance provided advisory services during the merger, highlighting the role of financial advisory in such corporate transactions.
Financials
- – No specific financial figures regarding the merger deal were disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Six & Flow | Merging Company | Company | A Manchester, UK-based company specializing in digital strategy and technology, known as HubSpot Elite Partner. |
| Bright Digital | Merging Company | Company | A leading HubSpot partner in the Benelux region, specializing in digital solutions. |
| HubSpot | Partner Ecosystem | Company | A leading provider in the CRM space, for which both merging companies are elite partners. |
| Richard Wood | Founder | Person | Founder of Six & Flow, instrumental in the merger process. |
| Lambert van Asselt | Co-founder | Person | Co-founder of Bright Digital, involved in steering the merger. |
| HURST Corporate Finance | Corporate Finance Advisor | Company | Provided financial advisory services for the merger. |
| Max Perry | Associate Partner | Person | Associate partner at HURST Corporate Finance advising the merger. |
| Sarah Haley | Senior Tax Manager | Person | Senior tax manager at HURST Corporate Finance involved in the advisory process. |