Sitecore Sells Moosend to Constant Contact with Legal Assistance from KG and Bernitsas
Deal News | Jun 13, 2025 | CEE Legal Matters
Sitecore, a leading digital experience platform provider, has sold its Moosend business to Constant Contact, marking an important transaction in the digital marketing and automation sector. This deal includes both company shares and related assets, signifying a complete transfer of Moosend's capabilities to Constant Contact, a provider of complementary digital marketing and automation tools. Legal advisory for this transaction was provided by Kyriakides Georgopoulos (KG) for Sitecore and Bernitsas for Constant Contact. The KG legal team was composed of Partners Apostolos Georgantas, Panagiotis Pothos, and Ioanna Kyriazi, along with Senior Associates and Associates suggesting a comprehensive legal support structure on their side. On the other hand, the Bernitsas team comprised Partners Lambros Belessis, Fotodotis Malamas, Maria Nefeli Bernitsa, and Tania Patsalia supported by Counsels. This cooperation between the law firms ensured a smooth and effective transaction process.
Sectors
- Digital Marketing
- Legal Advisory
Geography
- Greece – Greece is relevant as it is the location of the law firms involved, Kyriakides Georgopoulos and Bernitsas, offering legal advice for the transaction.
Industry
- Digital Marketing – The industry involves creating and executing marketing strategies across digital platforms, applicable to the transaction involving Sitecore's Moosend, which specializes in email marketing and automation solutions, and Constant Contact, which offers digital marketing tools.
- Legal Advisory – This sector encompasses providing legal advice and support for corporate transactions, pertinent to the roles of Kyriakides Georgopoulos and Bernitsas in facilitating the sale.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sitecore | Seller | Company | A provider of a digital experience platform that sold its Moosend business. |
| Moosend | Target | Company | The business unit specializing in email marketing and automation solutions, sold by Sitecore. |
| Constant Contact | Buyer | Company | A provider of digital marketing and automation tools that purchased Moosend. |
| Kyriakides Georgopoulos | Legal Advisor to Seller | Company | A law firm advising Sitecore on the sale. |
| Bernitsas | Legal Advisor to Buyer | Company | A law firm advising Constant Contact on the acquisition. |