Sitecore Sells Moosend to Constant Contact
Deal News | Jun 13, 2025 | CEE Legal Matters
Kyriakides Georgopoulos (KG) has provided legal advisement to Sitecore in the divestment of its Moosend business to Constant Contact. Moosend, recognized for its email marketing and automation solutions, was sold including company shares and related assets. Sitecore is acknowledged as a digital experience platform provider. On the buyer’s side, Constant Contact, known for its digital marketing and automation tools, received advisement from Bernitsas. The KG legal team featured Partners and Associates well-versed in facilitating complex transactions while Bernitsas’s team comprised experienced Partners and Counsels. This transaction underscores the strategic movements in the digital marketing space as companies consolidate for a stronger market presence.
Sectors
- Digital Marketing and Technology
- Legal Services
Geography
- Greece – Both Kyriakides Georgopoulos and Bernitsas are based in Greece, indicating the geography of the legal advisement involved in the transaction.
Industry
- Digital Marketing and Technology – The article discusses a transaction involving Sitecore, a digital experience platform, and Constant Contact, a digital marketing tool provider.
- Legal Services – Legal advisement was provided by KG and Bernitsas, highlighting the role of law firms in significant M&A transactions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sitecore | Seller | Company | Sitecore is a digital experience platform provider that sold its Moosend business to Constant Contact. |
| Moosend | Target | Company | Moosend is a provider of email marketing and automation solutions, sold by Sitecore to Constant Contact. |
| Constant Contact | Buyer | Company | Constant Contact is a provider of digital marketing and automation tools, acquiring Moosend from Sitecore. |
| Kyriakides Georgopoulos | Legal Advisor to Seller | Company | The law firm advised Sitecore on the legal aspects of the Moosend sale. |
| Bernitsas | Legal Advisor to Buyer | Company | The law firm advised Constant Contact on purchasing Moosend. |