Simpson to Step Down as CEO of MID Group
Portfolio - People | Nov 29, 2024 | Business Cloud

Danny Simpson, the CEO of MID Group and MID Communications Ltd, has announced he will step down in December after leading the company for 15 years. Under his leadership, the business expanded from a £2m operation to £20m and achieved multiple accolades, becoming the largest multi award-winning O2 franchise in the North West. Although stepping down, Simpson will continue as a shareholder and investor in MID Digital Solutions, led by Joshua Braddish. Simpson actively supported employees during the closure of the franchise model, helping them transition or find alternative employment. He has been lauded for his commitment to gender disparity and mental health and will focus on his non-executive director roles while exploring new career opportunities. The business will remain a part of the group, with a vision to thrive further in upcoming years.
Sectors
- Telecommunications
- Human Resources
Geography
- United Kingdom – MID Group and MID Communications, under the leadership of Danny Simpson, are based in the North West of England and have operated as an O2 franchise in this region.
Industry
- Telecommunications – MID Group and MID Communications operate within the telecommunications sector, specifically as an O2 franchise dealing with mobile retail.
- Human Resources – The article mentions aspects related to leadership transitions, employee support during business model changes, and the impact of managerial decisions on staff.
Financials
- £2m to £20m – Growth of the business under Danny Simpson's leadership, from a £2 million operation to £20 million.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Danny Simpson | CEO | Person | Danny Simpson is the CEO of MID Group and MID Communications Ltd, credited with growing the business significantly during his 15 years tenure. |
| MID Group | Company | Company | MID Group is a telecommunications company that operates as an O2 franchise. |
| MID Communications Ltd | Target Company | Company | A part of the MID Group, involved in telecommunications as an O2 franchise, led by Danny Simpson. |
| MID Digital Solutions | Future Operations | Company | Company within MID Group that Danny Simpson will remain invested in, led by Joshua Braddish. |
| Joshua Braddish | Sales Director | Person | Joshua Braddish is the Sales Director leading MID Digital Solutions. |