Simpson Appointed as UK MD of Sales Geek
Portfolio - People | Jan 08, 2025 | Business Cloud

Sales Geek, a company focused on transforming the perception of sales, has appointed Danny Simpson as its new managing director for the UK. The announcement follows Simpson's recent decision to step down from his role as CEO of MID Group and MID Communications after a 15-year tenure, during which he grew the company significantly. Richard Few, the founder of Sales Geek, emphasizes the strategic importance of Simpson's appointment in sustaining the company’s momentum in the UK amid international expansion. Sales Geek, which recently launched in India, the Gulf Cooperation Countries, and several states in the USA, aims to leverage Simpson’s extensive sales and leadership experience. Danny Simpson, previously instrumental in growing MID Communications and being involved with pro-manchester, regards his new role as an opportunity to enhance UK operations and support franchise growth. His leadership is seen as pivotal for Sales Geek’s ambitious plans for 2025 and beyond.
Sectors
- Sales and Marketing
- Telecommunications
- Franchise Operations
Geography
- United Kingdom – This is the primary market and location for Sales Geek's new managing director, Danny Simpson.
- India – One of the international locations where Sales Geek expanded its operations in 2024.
- United States – Sales Geek added presence in nine more states as part of recent international growth.
- Gulf Cooperation Countries – Region where Sales Geek has expanded recently, aligning with its international growth strategy.
Industry
- Sales and Marketing – This industry is relevant as Sales Geek focuses on changing the perception of sales through coaching and training.
- Telecommunications – Relevant due to Danny Simpson's past role in expanding MID Communications into a leading telecom franchise.
- Franchise Operations – Sales Geek operates on a franchise model which is central to their business strategy and growth plans discussed in the article.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Sales Geek | Target Company | Company | A company focused on transforming sales through training and franchise expansion. |
Danny Simpson | New UK Managing Director | Person | Former CEO of MID Group, now appointed as Sales Geek's UK Managing Director. |
MID Group | Simpson's Former Company | Company | A company formerly led by Danny Simpson, specializing in communications. |
Richard Few | Founder of Sales Geek | Person | Founder of Sales Geek, involved in strategic growth planning. |
Jay Williams | Head of Global Recruitment | Person | Recently appointed to lead recruitment for Sales Geek’s global expansion. |