Simple Mills Acquired by Flowers Foods for $795 Million

In a significant development in the natural foods sector, Simple Mills, known for its premium better-for-you crackers, cookies, snack bars, and baking mixes, is set to be acquired by Flowers Foods, Inc. (NYSE: FLO) for $795 million in an all-cash transaction. Announced on January 8, the deal signifies Flowers Foods' strategic expansion into the natural and health-conscious food market. Ropes & Gray played a pivotal role in facilitating this transaction, representing Simple Mills through a multifaceted deal team. The team was led by M&A partners Jackie Cohen and Stephanie Lapidus with additional expertise brought in by various other partners specializing in IP transactions, regulatory matters, tax, antitrust, and other essential compliance areas. This acquisition not only highlights the growing traction of natural brands in traditional food markets but also underscores the increasing complexity and multifaceted nature of modern mergers and acquisitions in the food industry.