Simple Mills Acquired by Flowers Foods for $795 Million

Deal News | Jan 08, 2025 | Vestar Capital

Simple Mills Acquired by Flowers Foods for $795 Million

Flowers Foods, Inc. has announced the acquisition of Simple Mills, a brand backed by Vestar Capital, for $795 million in cash. This definitive agreement marks a significant transaction in the snacks sector, aligning with Flowers Foods' strategic focus on expanding its share in the category. Simple Mills, known for its innovative, health-oriented snacks, has gained a notable market presence, making it an attractive purchase for Flowers Foods. The move demonstrates Flowers Foods' ongoing commitment to diversifying its product offerings and solidifying its position in the snacks industry.

Sectors

  • Food and Beverage
  • Private Equity

Geography

  • United States – Both Flowers Foods and Simple Mills are based in the United States, making this acquisition particularly relevant to the U.S. market.

Industry

  • Food and Beverage – The acquisition involves Flowers Foods, a prominent food business, and Simple Mills, a brand known for its snacks, demonstrating a significant strategic move within the food and beverage industry.
  • Private Equity – Vestar Capital, a private equity firm, is involved as the backer of Simple Mills, highlighting the firm's investment activities within the industry.

Financials

  • $795 million – The purchase price for Simple Mills to be paid by Flowers Foods in cash.

Participants

NameRoleTypeDescription
Flowers Foods, Inc.BuyerCompanyAn NYSE-listed company that is a leading producer and marketer of packaged bakery foods in the United States.
Simple MillsTarget CompanyCompanyA snacks brand known for its health-focused offerings, backed by Vestar Capital.
Vestar CapitalVendorCompanyA private equity firm that supports Simple Mills, enabling its growth and market presence.