Sienna Private Equity Backs Launch of Ateliers Veneti
Deal News | Mar 26, 2025 | Finance Community IT - 3 Private Equity

Sienna Private Equity has announced the launch of Ateliers Veneti, a collaborative platform bringing together three leading manufacturing companies in Veneto: Prima, One Company, and Vicenza Mode. With support from Sienna Private Equity, the initiative aims to enhance the high-end manufacturing landscape by merging expertise, craftsmanship, and innovation. Legal, business, and financial advisors including BonelliErede, Bain&Co, PwC Italia, Di Tanno, Arcadis, and Ethica Group have been involved in due diligence processes. Ateliers Veneti will serve international brands, leveraging over 30 years of combined experience and three strategically located production sites in Northern Italy. The founders, Marco Murarotto, Marco Dalla Rovere, and Riccardo Garbossa, are set to lead the venture, supported by Sienna Private Equity's commitment to ethical and sustainable growth.
Sectors
- Private Equity
- Manufacturing
- Fashion & Apparel
Geography
- Italy – The activity centers around Veneto, Italy, where the manufacturing companies and new platform, Ateliers Veneti, are based.
Industry
- Private Equity – Sienna Private Equity provides managerial and financial support to the formation of Ateliers Veneti, a key private equity-backed transaction.
- Manufacturing – Ateliers Veneti is a manufacturing platform amalgamating the operations of Prima, One Company, and Vicenza Mode to enhance high-end manufacturing segments.
- Fashion & Apparel – The platform serves international high-end brands, focusing on categories like outerwear, knitwear, and denim, crucial for the fashion and apparel sector.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Sienna Private Equity | Private Equity Firm | Company | European asset manager focused on mid-market investments, backing the launch of Ateliers Veneti. |
Prima | Manufacturing Company | Company | One of the three companies integrated into Ateliers Veneti, specialized in high-end manufacturing. |
One Company | Manufacturing Company | Company | Part of the manufacturing triad forming Ateliers Veneti, focused on craftsmanship and innovation. |
Vicenza Mode | Manufacturing Company | Company | Third manufacturing entity involved in forming Ateliers Veneti, serving the high-end market. |
Marco Murarotto | CEO of Ateliers Veneti, Founder and CEO of Prima | Person | Key leader guiding the strategic alignment and innovation within the new platform. |
Marco Dalla Rovere | CEO of One Company | Person | Co-leader in Ateliers Veneti, focusing on strategic operations and company alignment. |
Riccardo Garbossa | CEO of Vicenza Mode | Person | Executive contributing to leadership and strategic development at Ateliers Veneti. |
BonelliErede | Legal Advisor | Company | Provided legal advisory services for Sienna Private Equity in the transaction. |
Bain&Co | Business Due Diligence Advisor | Company | Conducted business due diligence for Sienna Private Equity's investment in Ateliers Veneti. |
PwC Italia | Financial Due Diligence Advisor | Company | Conducted financial due diligence for Sienna Private Equity, led by Francesco Giordano. |
Di Tanno | Tax Due Diligence Advisor | Company | Handled the tax due diligence for Ateliers Veneti's formation. |
Arcadis | Environmental Due Diligence Advisor | Company | Examined the environmental aspects as part of the due diligence process. |
Ethica Group | Financial Advisor for Vicenza Mode | Company | Advised Vicenza Mode on financial aspects during the setup of Ateliers Veneti. |
Alpeggiani | Legal Advisor for the Sellers | Company | Provided legal services for the selling companies involved in the transaction. |
Legance | Legal Advisor for the Sellers | Company | Supported the sellers legally in the Ateliers Veneti transaction. |