SHS Drinks Acquires Shandy Shack, Expands Mid-Strength Beer Portfolio
Deal News | Dec 05, 2024 | PR Newswire Cision SHS Drinks
SHS Drinks has announced the acquisition of Shandy Shack, a brand known for its innovative mid-strength ABV beers. This acquisition, effective December 5, 2024, aims at capitalizing on the growing consumer interest in moderate alcohol consumption. Shandy Shack's award-winning range, including the collaborative Raspberry Lager with SHS's bottlegreen, has earned significant recognition and distribution. SHS Drinks is integrating Shandy Shack into its New Ventures division, as it looks to enhance consumer awareness and distribution in 2025. Andy Morris-Jinks and Shandy Shack co-founders Ed Stapleton and Tom Stevens emphasize synergies in vision and growth potential with SHS Drinks.
Sectors
- Beverage Industry
- Alcoholic Beverages
Geography
- United Kingdom – Both SHS Drinks and Shandy Shack are based in the UK, where the acquisition and subsequent strategic developments are taking place.
Industry
- Beverage Industry – The article discusses the acquisition of Shandy Shack by SHS Drinks, both of which operate within the beverage industry, highlighting developments in product offerings and market trends.
- Alcoholic Beverages – The acquisition pertains to mid-strength ABV beers, fitting within the broader category of alcoholic beverages, a key focus of the strategic expansion.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| SHS Drinks | Acquiring Company | Company | A UK-based beverage company expanding its portfolio with the acquisition of Shandy Shack. |
| Shandy Shack | Target Company | Company | A UK-based brand specializing in mid-strength ABV beers, known for its innovative product range and rapid growth. |
| Andy Morris-Jinks | Managing Director of SHS Drinks | Person | Executive overseeing SHS Drinks' strategic acquisition and integration of Shandy Shack. |
| Ed Stapleton | Co-Founder of Shandy Shack | Person | Co-founder focused on Shandy Shack's development and expansion within SHS Drinks. |
| Tom Stevens | Co-Founder of Shandy Shack | Person | Co-founder alongside Ed Stapleton, leading Shandy Shack's growth and integration. |
| Kellie-Ann Hoey | Media Contact | Person | Contact person for media inquiries related to SHS Drinks and the acquisition. |