ShopKirana aims for rapid market expansion with technology-driven strategies

ShopKirana E Trading Private Limited, a B2B commerce company operating in the Indian retail sector, has received an investment from Mitsui Sumitomo Insurance Vent. The company specializes in connecting small retailers directly with brands through technology and supply chain innovation, facilitating online ordering, quick delivery, and convenient payment processes. With a mission of empowering retailers, ShopKirana provides operational expertise and aims to become the leading market channel through rapid market penetration strategies. The platform has reportedly captured a 10% market share within three months of its launch and boasts a significant retailer network across tier II Indian cities, enabling it to reach 30% of consumers in these areas. Targeting the empowerment of the vast Indian retail landscape, where small stores account for 90% of retail trade, ShopKirana's approach offers brands increased transparency and access to deep market intelligence in reaching the masses. Since its inception in 2015, ShopKirana has focused on boosting retailer competitiveness through technology integration and value-added services.