Shopblocks Rebrands and Secures £2M for B2B Growth
Deal News | Feb 03, 2025 | Business Cloud

Symphony Commerce, formerly known as Shopblocks, has raised £2 million in funding to aid its expansion into the global business-to-business (B2B) enterprise market. This Stockport-based company is supported by NPIF II, Mercia Equity Finance, managed by Mercia Ventures, and other entities including the Greater Manchester Combined Authority and private investors. Symphony Commerce aims to fill a niche in the market by providing a platform that supports wholesalers, distributors, and manufacturers with extensive and intricate B2B operations. The platform's features allow for the creation of customized eCommerce sites, handling of complex pricing strategies, and integration with major ERP, finance, and marketing software, thus allowing businesses to streamline their operations. Founded in 2015, Symphony Commerce serves over 2,000 customers and reports a near doubling of their annual recurring revenue to £1.4 million over the past year and a half, with ambitions to triple this in three years. The latest financing rounds up its total funding to £6 million, enabling further platform enhancement and global market penetration. Kevin Jones, founder and CTO, emphasized the strategic agility the investment brings, allowing the firm to outpace competitors. Mercia Ventures has reiterated its belief in Symphony's unique market offerings and growth potential, laying down a strong foundation for future leadership in the B2B eCommerce sector.
Sectors
- eCommerce
- Financial Services
Geography
- United Kingdom – The article features Symphony Commerce, a company based in Stockport, UK, along with involvement from regional investment funds and authorities in the UK.
Industry
- eCommerce – Symphony Commerce operates within the eCommerce industry by providing customizable platforms for B2B marketplaces.
- Financial Services – Mercia Ventures and other financial bodies are involved in providing funding, fitting within the financial services sector.
Financials
- £2 million – The amount raised in the latest funding round to expand B2B market presence.
- £6 million – Total amount raised by Symphony Commerce so far.
- £1.4 million – Symphony Commerce's annual recurring revenue following recent growth.
Participants
Name | Role | Type | Description |
---|---|---|---|
Symphony Commerce | Target Company | Company | Previously known as Shopblocks, it is an eCommerce platform focused on B2B solutions. |
Mercia Ventures | Investor | Company | Manages part of the Northern Powerhouse Investment Fund II and contributes equity funding. |
Northern Powerhouse Investment Fund II (NPIF II) | Investor | Company | Provides developmental funding to companies in Northern England, including equity and debt finance. |
Kevin Jones | Founder and CTO | Person | Co-founder and Chief Technology Officer of Symphony Commerce. |
Robert Hornby | Representative of Mercia Ventures | Person | Speaks to the market positioning and potential growth of Symphony Commerce. |
Greater Manchester Combined Authority | Investor | Government | Regional government body providing investment support. |