Shop Circle Acquires FiftyPoint6 Group in Multi-Million-Pound Deal
Deal News | Mar 28, 2025 | Business Cloud
Shop Circle, a leading eCommerce software company based in London and co-founded in 2021 by Luca Cartechini and Gian Maria Gramondi, has executed a multi-million-pound acquisition of FiftyPoint6 Group, a Hampshire-based firm specializing in backend software as a service tools for luxury retailers. Shop Circle has demonstrated impressive growth and expansion in the eCommerce domain, having raised a total of approximately £200 million, including significant Series A and B funding rounds. Broadfield, an international law firm, provided legal advice to FiftyPoint6 Group's shareholders during the sale. The firm's Southampton corporate team was instrumental in this transaction, with Oliver Kelly and Sean Kelly leading the legal team. This acquisition signals an ongoing strategy by Shop Circle to consolidate its position by acquiring eCommerce brands and expanding its service offerings to entrepreneurs.
Sectors
- eCommerce
- Software as a Service (SaaS)
- Corporate Legal Advisory
- Private Equity
Geography
- United Kingdom – Both Shop Circle and FiftyPoint6 Group are based in the UK, with headquarters located in London and Hampshire, respectively.
Industry
- eCommerce – Shop Circle operates in the eCommerce industry, providing tools and resources to support online entrepreneurs.
- Software as a Service (SaaS) – FiftyPoint6 Group specialises in providing backend SaaS tools for luxury retailers, positioning it within this industry.
- Corporate Legal Advisory – Broadfield's involvement in providing legal and tax advice indicates the relevance of this industry.
- Private Equity – Shop Circle's acquisition activity and funding rounds are characteristic of moves within the private equity landscape.
Financials
- 200m – Total funding raised by Shop Circle across various funding rounds.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Shop Circle | Acquirer | Company | A fast-growing eCommerce software company based in London. |
| FiftyPoint6 Group | Target company | Company | A Hampshire-based company providing SaaS tools to luxury retailers. |
| Broadfield | Legal advisor | Company | An international law firm that advised the shareholders of FiftyPoint6 Group during the sale. |
| Oliver Kelly | Corporate partner | Person | Led Broadfield's team in advising on the sale. |
| Sean Kelly | Corporate partner | Person | Supported the legal advisory team on the sale. |