SheerID Welcomes Carter Lassy as Chief Product Officer to Drive Product Innovation
Portfolio - People | Dec 10, 2024 | Voyager Capital LLC
SheerID has appointed Carter Lassy as its new Chief Product Officer. Lassy, a seasoned professional with over 20 years of experience in digital marketing, advertising, and eCommerce across both B2B and B2C SaaS platforms, joins the company to drive product innovation. His history includes leadership roles at Verizon, Experian, EdgeCast, and Cheetah Digital, where he led global product and engineering teams. At SheerID, Lassy will be responsible for the product and technology strategy, overseeing the creation and deployment of tools that aid brands in connecting with their audiences while emphasizing data transparency and consumer consent. This hire is part of a broader initiative by SheerID to enhance its leadership team, as seen with other significant appointments, including a new Chief Revenue Officer and Senior Vice Presidents in marketing and product functions. SheerID, founded in 2011, is a frontrunner in identity verification services used by major brands such as Amazon and Home Depot. The company is supported by several venture capital firms, including Fortson VC and Voyager Capital.
Sectors
- Software as a Service (SaaS)
- Digital Marketing
- E-Commerce
Geography
- United States – SheerID is based in Portland, Oregon, and Carter Lassy joins the company to contribute to its growth in the US market.
Industry
- Software as a Service (SaaS) – SheerID operates within the SaaS sector, providing identity verification solutions to brands via its platform.
- Digital Marketing – The article discusses SheerID's focus on enhancing marketing efforts through its identity verification technology.
- E-Commerce – SheerID's products aim to support consumer engagement and transactions in the eCommerce realm.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| SheerID | Target Company | Company | A leading identity verification company serving global brands. |
| Carter Lassy | Chief Product Officer | Person | Recently appointed CPO of SheerID with a strong background in digital marketing and product development. |
| Voyager Capital LLC | Investor | Company | A venture capital firm backing SheerID among other enterprises. |
| Stephanie Copeland Weber | CEO of SheerID | Person | CEO of SheerID, responsible for steering the company’s strategic vision. |