SheerID Partners with Albertsons for SNAP Benefits
Portfolio | Apr 09, 2025 | Voyager Capital LLC
SheerID, a leader in audience engagement and verification, has announced a strategic partnership with Albertsons Companies to enhance services for Supplemental Nutrition Assistance Program (SNAP) recipients. Albertsons, one of the largest food and drug retailers in the U.S., offers a 50% discount on its annual FreshPass subscription to SNAP customers, aiming to provide savings and enhanced benefits such as free delivery and additional discounts on organic brands. Through SheerID's real-time verification technology, eligible customers can easily access these benefits, ensuring security and privacy. This collaboration reflects Albertsons' commitment to supporting community food insecurity and increasing customer loyalty. SheerID provides a data-driven platform to connect Albertsons with high-value, permissioned audiences, ensuring that marketing efforts reach the right demographic efficiently. The partnership underscores the companies' shared goals of fostering equitable access to essential services for underserved communities.
Sectors
- Retail
- Technology
- Financial Services
Geography
- United States – Albertsons, the target company, operates as a leading retail chain in the U.S., offering services and discounts to SNAP recipients across its various store banners.
Industry
- Retail – The article discusses Albertsons, a leading food and drug retailer, highlighting its role in providing benefits and services to customers through its FreshPass program.
- Technology – SheerID provides real-time verification technology, leveraging data-driven platforms to engage high-value audiences with the services they need, illustrating the intersection of technology with retail services.
- Financial Services – The involvement of multiple venture capital firms, including Voyager Capital, indicates an intersection of financial backing and technology in supporting retail operations.
Financials
- $49 per year – The discounted price for SNAP recipients to access Albertsons' FreshPass program, originally 50% off the standard price.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| SheerID | Target Company | Company | A company that specializes in verifying high-value audiences to enhance customer engagement for brands. |
| Albertsons Companies, Inc. | Partner | Company | A major U.S. food and drug retailer partnering with SheerID to deliver enhanced benefits to SNAP recipients. |
| Voyager Capital LLC | Investor | Company | A venture capital firm backing SheerID, playing a financial role in the partnership. |
| Rebecca Grimes | Chief Revenue Officer | People | Chief Revenue Officer at SheerID who commented on the partnership's impact. |
| Sean Barrett | Chief Marketing Officer | People | Chief Marketing Officer at Albertsons Companies, advocating for the partnership's community support initiatives. |