SevenRooms to Boost DoorDash's Global Commerce with Acquisition
Deal News | May 12, 2025 | Goodwin
DoorDash has signed an agreement to acquire SevenRooms, a CRM, marketing, and operations platform tailored for the hospitality sector. This strategic acquisition is expected to enhance DoorDash's commerce platform by equipping merchants with an array of innovative tools aimed at boosting store and delivery sales, strengthening customer relationships, and enhancing profitability. The merger promises to drive SevenRooms' innovation by providing it access to greater resources and a wider reach under DoorDash's global umbrella. Scheduled for completion in the latter half of 2025, the acquisition will be finalized upon meeting customary closing conditions and obtaining regulatory approvals. Founded in 2011, SevenRooms supports over 13,000 venues worldwide, spanning dining, hotel F&B, nightlife, and entertainment. Legal advisement for this acquisition was provided by Goodwin’s Technology and Global M&A teams, with a comprehensive team of attorneys led by David Cappillo and others.
Sectors
- Technology
- Hospitality
- Mergers and Acquisitions
Geography
- Global – DoorDash and SevenRooms are involved in this cross-border acquisition, impacting merchants worldwide.
Industry
- Technology – SevenRooms provides software solutions tailored to the hospitality industry, highlighting the role of technology in managing CRM, reservations, and other operations.
- Hospitality – SevenRooms specializes in services for the hospitality sector, serving dining, hotel F&B, nightlife, and entertainment venues.
- Mergers and Acquisitions – The article discusses the acquisition of SevenRooms by DoorDash, a significant transaction in the realm of M&A.
Financials
- Not disclosed – The financial terms of the acquisition were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| SevenRooms | Target | Company | A CRM, marketing, and operations platform supporting over 13,000 venues globally. |
| DoorDash | Bidding Company/Buyer | Company | A leading global platform for local commerce aiming to expand its commerce capabilities through this acquisition. |
| Goodwin | Legal Advisor | Company | A law firm providing legal advisory services for the acquisition of SevenRooms by DoorDash. |