ServeU Acquires House Keeping in $27.23 Million Deal
Deal News | Aug 06, 2025 | Zawya
ServeU, a subsidiary of Dubai-listed Union Properties, has acquired House Keeping, along with its subsidiary House Keeping Domestic Workers, for 100 million dirhams ($27.23 million). This strategic acquisition by the UAE-based facilities management firm aims to enlarge its market presence and influence. Under the acquisition terms, the acquired companies will maintain their brand identity while being fully owned by ServeU. The purchase is expected to enhance ServeU's financial performance, contributing an estimated 23% to revenue and increasing EBITDA by 33%. The transaction reflects ServeU's strategic push to expand its service offerings and market reach in the domestic workforce sector.
Sectors
- Facilities Management
- Domestic Workforce Services
Geography
- United Arab Emirates – Both ServeU and House Keeping are based in the UAE, making this deal significant to the regional business ecosystem.
- Dubai – Dubai is where Union Properties, the parent company of ServeU, is publicly listed and plays a central role in this acquisition.
Industry
- Facilities Management – ServeU operates in the facilities management sector, which encompasses a broad spectrum of services essential for business operations.
- Domestic Workforce Services – House Keeping is involved in the domestic workforce sector, providing services related to housekeeping and domestic worker management.
Financials
- $27.23 million – The acquisition cost for House Keeping and its subsidiary by ServeU.
- 100 million dirhams – Equivalent in UAE currency for the acquisition of House Keeping and its subsidiary.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ServeU | Buyer | Company | A subsidiary of Union Properties, engaged in facilities management services in the UAE. |
| Union Properties | Parent Company of the Buyer | Company | A publicly listed company in Dubai, UAE, with interests in real estate and related sectors. |
| House Keeping | Target Company | Company | A domestic workforce services company operating in the UAE. |
| House Keeping Domestic Workers | Subsidiary of the Target Company | Company | A subsidiary of House Keeping providing domestic workforce services. |