ServeU Acquires House Keeping for AED 100mln to Expand Market Reach

Deal News | Aug 06, 2025 | Zawya

ServeU Acquires House Keeping for AED 100mln to Expand Market Reach

Union Properties PJSC, through its subsidiary ServeU, has acquired House Keeping (LLC) and its subsidiaries for AED 100 million, reinforcing its market position in the UAE Facilities Management (FM) sector. ServeU aims to leverage House Keeping’s expertise to enhance its operational capabilities and service offerings. Eng. Amer Khansaheb, CEO of Union Properties, highlights the strategic importance of integrating a leading manpower provider to meet evolving client demands. House Keeping, the UAE's second-largest provider in its segment, boasts significant revenues and expertise. The acquisition will see House Keeping retain its brand identity but operate under ServeU, expected to positively impact ServeU's revenues and EBITDA by 2025.

Sectors

  • Facilities Management
  • Manpower and Domestic Services

Geography

  • United Arab Emirates – The article is set in the UAE, where both ServeU and House Keeping LLC are operating, and the acquisition takes place.

Industry

  • Facilities Management – The article revolves around ServeU, a leading facilities management solutions provider in the UAE, who is acquiring House Keeping to expand their presence in the sector.
  • Manpower and Domestic Services – House Keeping specializes in providing manpower and domestic workforce services, playing a significant role in the acquisition's strategic goals.

Financials

  • AED 100 million – The total deal value for the acquisition of House Keeping LLC by ServeU.
  • AED 221.1 million – The reported revenue of House Keeping for the fiscal year 2024.
  • AED 21.4 million – The EBITDA recorded by House Keeping for the fiscal year 2024.

Participants

NameRoleTypeDescription
Union Properties PJSCParent Company of AcquirerCompanyThe parent company of ServeU engaged in the real estate and facilities management sectors.
ServeUAcquirerCompanyA subsidiary of Union Properties, ServeU is a major facilities management provider in the UAE.
House Keeping (LLC)Target CompanyCompanyA leading provider of manpower and domestic workforce services, second-largest in its segment in the UAE.
House Keeping Domestic Workers (LLC)Subsidiary of Target CompanyCompanyAn affiliated entity of House Keeping involved in the domestic workforce sector.
American KhansahebCEO and Board MemberPersonCEO and Board Member of Union Properties PJSC, overseeing the strategic direction of the company.