Serene Strengthens Leadership with Three New Appointments
Portfolio - People | Feb 11, 2025 | Business Cloud
Serene, a London-based FinTech specializing in financial services and customer protection, has bolstered its leadership team with three significant hires. Following its initial funding from Fuel Ventures and recent investment from NatWest, Serene continues to expand. The new appointments include Ehsan Faridifar as Chief Data Scientist, Ian Rathbone as Director of Engineering, and Elizabeth Collins as Chief of Staff. Faridifar brings a wealth of expertise in data science and previously developed the UK's first attrition-based credit score ML product. Rathbone joins from Talk Think Do, where he was instrumental in developing AI-driven solutions. Collins holds extensive experience in consumer credit and financial services. Serene's CEO, Savannah Price, emphasized that these appointments are pivotal for the company's ambitious growth plans in the financial sector. Furthermore, Mark Pearson from Fuel Ventures expressed satisfaction with Serene's progress post-investment.
Sectors
- FinTech
- Financial Services
Geography
- United Kingdom – Serene is a London-based company operating primarily within the UK fintech space.
Industry
- FinTech – The article discusses Serene, a financial technology company, focusing on leadership changes and strategic growth in the fintech sector.
- Financial Services – The company's focus on customer protection and financial services positions it within this industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Serene | Target Company | Company | A London-based FinTech firm specializing in financial services and customer protection. |
| Fuel Ventures | PE Investor | Company | An investment firm that initially invested in Serene one year prior. |
| NatWest | Investor | Company | A financial institution that recently provided funding to Serene. |
| Ehsan Faridifar | Chief Data Scientist | Person | Newly appointed to lead data-driven solutions at Serene with extensive expertise in data science. |
| Ian Rathbone | Director of Engineering | Person | Newly appointed to oversee engineering operations with a focus on AI solutions. |
| Elizabeth Collins | Chief of Staff | Person | New hire to align strategic initiatives and improve operational efficiency. |
| Savannah Price | CEO | Person | Founder and CEO of Serene. |
| Mark Pearson | Founder of Fuel Ventures | Person | Founder of Fuel Ventures and comments on Serene's growth. |