Serbia Broadband Acquired by e& for $891 Million
Deal News | Apr 03, 2025 | Zawya
E& PPF Telecom, a unit of Emirates Telecommunications Group Company (e&), has finalized the acquisition of Serbia Broadband (SBB) for USD 891 million. Originally announced last February, the transaction was funded through debt and forms part of e&'s strategic push to expand its operations in Central Eastern Europe. The acquisition enables e& to merge SBB’s cable television and broadband internet services with its Serbian mobile subsidiary, Yettel, potentially enhancing its regional presence and diversifying its revenue. This move follows a binding agreement made with United Group, the parent firm of SBB, highlighting e&'s commitment to strengthening its position in the telecom and media sector across Balkan regions.
Sectors
- Telecommunications
- Media
Geography
- United Arab Emirates – The acquiring company, e&, is based in the UAE.
- Serbia – The acquired company, Serbia Broadband (SBB), operates in Serbia.
- Central Eastern Europe – The acquisition is aimed at expanding e&'s presence in the Central Eastern European region.
Industry
- Telecommunications – The acquisition involves companies operating in the telecommunications sector, including cable television and broadband internet services.
- Media – Serbia Broadband (SBB) is involved in media services through its cable television offerings.
Financials
- $891 million – The acquisition price for 100% of Serbia Broadband (SBB).
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| E& PPF Telecom | Acquirer | Company | A subsidiary of Emirates Telecommunications Group Company (e&), involved in the transaction to acquire SBB. |
| Serbia Broadband (SBB) | Target Company | Company | A cable television and broadband internet service provider in Serbia, acquired by e&. |
| United Group | Vendor | Company | The parent company of SBB, which sold its stake to e&. |