Sensor Tower Expands with Acquisition of Video Game Insights
Deal News | Mar 18, 2025 | PR Newswire Cision Sensor Tower
Sensor Tower, a leader in digital marketing insights, announced its acquisition of Video Game Insights, a market research company focusing on gaming intelligence. This move strengthens Sensor Tower's position as a top source for comprehensive gaming insights, now covering mobile and expanding into PC and console spaces. Video Game Insights is known for providing performance data and user trends, particularly from platforms like Steam, Xbox, and Playstation. The addition of this data provides lucrative opportunities within the $249 billion gaming industry by allowing publishers and developers more robust analytics. The acquisition aligns with Sensor Tower's goal to offer extensive market analysis across digital ecosystems, fortifying its market presence and enabling accelerated growth for its client base.
Sectors
- Digital Marketing Insights
- Gaming
- Market Research
Geography
- United States – Sensor Tower is based in San Francisco, indicating a U.S. geographic classification for the acquisition.
- Global – The nature of digital marketing and gaming requires a global approach to insights and analytics, as Sensor Tower provides services worldwide.
Industry
- Digital Marketing Insights – Sensor Tower operates within the digital marketing insights industry, providing comprehensive analytics for mobile apps, digital advertising, and retail media.
- Gaming – Video Game Insights specializes in gaming intelligence, offering data on game performance and user trends across various platforms such as PC, Xbox, and Playstation.
- Market Research – Both Sensor Tower and Video Game Insights provide market research services, offering strategic insights into consumer and market trends.
Financials
- $249 Billion – The size of the gaming landscape as referenced in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sensor Tower | Acquirer | Company | A leading provider of mobile app, digital advertising, retail media, and audience insights. |
| Video Game Insights | Target Company | Company | A market research company known for its gaming intelligence and performance data on platforms such as Steam, Playstation, and Xbox. |
| Oliver Yeh | CEO | Person | CEO of Sensor Tower who commented on the strategic benefits of the acquisition. |
| Karl Kontus | Co-Founder and CEO | Person | Co-Founder and CEO of Video Game Insights who expressed enthusiasm about joining Sensor Tower. |
| CCGroup PR | PR Firm | Company | Public relations firm managing communications for Sensor Tower. |