Sensor Tower Expands Gaming Insights with Playliner Acquisition
Deal News | Jun 18, 2025 | PR Newswire Cision Sensor Tower
Sensor Tower, based in San Francisco, announced the acquisition of Playliner, a Finnish company known for providing Live Operations data in the mobile gaming sector. The acquisition aims to enhance Sensor Tower's capabilities in delivering comprehensive insights into gaming intelligence, aiding publishers in optimizing game performance and player engagement. Playliner's integration will expand Sensor Tower's platform to include metrics crucial for understanding long-term game success, particularly in the context of a growing $250 billion mobile game market where Live Ops plays a significant role. This move follows Sensor Tower's strategy of acquiring insights providers to consolidate its standing as a leading source of mobile and gaming insights.
Sectors
- Digital Economy
- Mobile Gaming
Geography
- United States – Sensor Tower, the acquiring company, is based in San Francisco, indicating its operations and influence in the U.S. market.
- Finland – Playliner, the acquired company, is based in Finland, reflecting its roots and possibly its market influence in the European gaming sector.
Industry
- Digital Economy – Sensor Tower provides insights into the digital economy, encompassing mobile apps, digital advertising, and gaming, aligning with its mission to measure and understand market dynamics.
- Mobile Gaming – Both Sensor Tower and Playliner are heavily involved in mobile gaming, providing data and insights crucial for understanding game performance, engagement, and monetization.
Financials
- $250 Billion – The size of the consumer spend in the gaming market, illustrating the market’s significant economic value and growth potential.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sensor Tower | Acquirer | Company | A leading provider of digital economy insights, focused on mobile apps, gaming, and digital advertising. |
| Playliner | Target | Company | A Finnish company specializing in Live Operations data for mobile gaming, providing insights for game performance and engagement. |
| Supercell | Other | Company | Known for its evergreen mobile game Clash of Clans, benefiting from Live Ops strategies. |
| Microsoft/King | Other | Company | The company behind Candy Crush, another evergreen title utilizing Live Ops for continued success. |
| Oliver Yeh | CEO | Person | CEO of Sensor Tower, commenting on the strategic importance of the Playliner acquisition. |
| Kirill Razumovskiy | CEO | Person | Founder and CEO of Playliner, expressing enthusiasm about the acquisition and future collaboration. |