Sellou Raises Seed Funding to Enhance Marketplace

Deal News | Apr 10, 2025 | Aim Group

Sellou, a Bahrain-based video-centric marketplace, has successfully raised seed funding, valuing the platform at $3.0 million. Founded in 2020, the platform enables sellers to create video listings instead of traditional photographs, allowing buyers to explore products more interactively. The business model facilitates direct communication between buyers and sellers, and integrates with popular apps like WhatsApp and Instagram to maintain a streamlined user experience. Sellou offers a diverse range of products, notably handmade artisanal goods from artists, craftsmen, and small businesses. The company intends to use the new funding to enhance its technological capabilities and expand its operations throughout the Middle East and North Africa.

Sectors

E-commerce
Technology
Arts and Crafts

Geography

Bahrain – Sellou is based in Bahrain, which is a significant hub for its operations and initial market.
Middle East and North Africa – The company plans to expand its operations across the Middle East and North Africa region.

Industry

E-commerce – Sellou operates within the e-commerce sector, providing a platform for buyers and sellers to connect through a marketplace that emphasizes video content.
Technology – Sellou is enhancing its technological infrastructure to improve user experience, which is a central component of its growth strategy.
Arts and Crafts – The platform predominantly features handmade artisanal goods from artists and craftsmen, linking it to the arts and crafts industry.

Financials

$3.0 million – The seed funding for Sellou valued the company at $3.0 million.

Participants

Name	Role	Type	Description
Sellou	Target	Company	A Bahrain-based video-centric marketplace facilitating direct communication between buyers and sellers.
Salman Al Khalifa	Co-founder	Person	Co-founder of Sellou, involved in the company's strategic decision to expand and enhance technology.