Seipt's Strategic Sale: Transitioning to Assepro Austria
Deal News | Jan 14, 2025 | CEE Legal Matters

In a strategic transaction within the Austrian insurance brokerage sector, Benedikt Seipt has sold his company, Seipt & Partner Versicherungsmakler, to Assepro Austria. The sale sees Hule Bachmayr-Heyda Nordberg acting as the legal advisor for the seller, while Binder Groesswang represented the buyer, Assepro Austria. This acquisition marks Assepro Austria's ongoing expansion within the insurance market, following a similar deal earlier in the year with Dr. Rinner & Partner. The legal teams involved comprise notable partners and associates from both advisory firms, highlighting their extensive expertise and involvement in the transaction.
Sectors
- Insurance Brokerage
- Legal Advisory
Geography
- Austria – Both the buyer, Assepro Austria, and the target company, Seipt & Partner Versicherungsmakler, are based in Austria, indicating that the transaction is an Austrian domestic deal.
Industry
- Insurance Brokerage – The article centers around the sale and acquisition of an insurance brokerage firm, Seipt & Partner Versicherungsmakler, reflecting changes and consolidations within this sector.
- Legal Advisory – The involvement of legal advisory firms Hule Bachmayr-Heyda Nordberg and Binder Groesswang is crucial to the transaction, emphasizing the role of legal practitioners in M&A activities.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Seipt & Partner Versicherungsmakler | Target | Company | An Austrian insurance brokerage company sold to Assepro Austria. |
Benedikt Seipt | Owner | Person | The owner of Seipt & Partner Versicherungsmakler who sold the company. |
Assepro Austria | Buyer | Company | The acquiring company in the transaction, expanding its presence in the Austrian insurance market. |
Hule Bachmayr-Heyda Nordberg | Legal Advisor to Seller | Company | Provided legal advisory services to Benedikt Seipt during the sale. |
Binder Groesswang | Legal Advisor to Buyer | Company | Provided legal advisory services to Assepro Austria in the acquisition. |